June 2026 performance across paid, organic, and social, with the recent trend that matters.
In June the Google Ads program produced 18 leads at $399 each, down 79% in volume and up 305% in cost per lead against June 2025. This is not a one-month dip: the account broke in February 2026 and has run at roughly a third of its prior lead volume for five straight months, with June the weakest of the year. In parallel, Facebook spend tripled to $3,292 and now drives most of the practice's lead count through low-friction Instant Forms. Total leads across channels are up 13%, but the mix has swung from high-intent search to low-intent social forms, and the search program that historically carried qualified cosmetic inquiries is the part that is broken. The two priorities: find out what changed in February, and make WNDR prove the Facebook leads reach the schedule.
Every figure below is June 2026 with its year-over-year change versus June 2025, as reported by Wonderist. The Google Ads numbers reconcile exactly to the raw account export.
| Metric | June 2026 | YoY | Read |
|---|---|---|---|
| Site and total | |||
| Sessions | 3,591 | +32% | Traffic up |
| Total users | 3,089 | +53% | Reach up |
| Total conversions (all channels) | 484 | +13% | Up, but see the mix below |
| Google Ads | |||
| Conversions | 18 | −79% | Collapsed |
| Cost | $7,182 | −15% | Roughly flat spend |
| Cost per conversion | $399 | +305% | Nearly 4x more expensive |
| Conversion rate | 3.14% | −78% | Funnel broke |
| Facebook Ads | |||
| Spend | $3,292 | +228% | Tripled |
| Clicks | 1,348 | +183% | Volume ramp |
| Website purchases tracked | none | — | On-platform Instant Forms only |
| Organic and social | |||
| Google ranking change | −242 | down | Rankings slid |
| Instagram followers | 34,413 | −3.11% | Large but shrinking |
| Facebook followers | 1,328 | +1.84% | Small base |
June is not an outlier. The 12-month Google Ads history shows a healthy account that broke in February 2026 and never recovered. Google Ads spend held near $8,000 a month the entire time.
Bar width is conversions vs the peak month (124, Aug 2025). Red marks the post-February break. Value = conversions and cost per conversion.
What broke. Traffic held the whole time (clicks near 500 to 780 a month). What fell is the rate at which clicks became leads, from about 14% to about 3%, on a fixed date. When traffic holds and conversion rate collapses in one month, it is rarely lost demand. The likely causes, in order: a conversion-tracking break in February; the landing-page migration to the third-party newpatientspecial.com pages, which convert at 0.71 to 2.44% today; or a bid-strategy or restructure change, noting February's spend actually jumped to the year's high as conversions fell.
What moved. Over the same stretch Facebook spend climbed 228% year over year. WNDR appears to have shifted the growth engine from Google search to Facebook Instant Forms. That is a legitimate strategy, but it trades higher-intent search leads for lower-intent social leads, and it has not been shown to reach the schedule.
Down 79% year over year and the most expensive it has been. Below is how the money is structured, from the trailing 30-day export (Jun 8 to Jul 7), the closest granular view of the account. The patterns are structural and hold for the month.
| Campaign | Type | Cost | Clicks | Conv. | Cost / conv. |
|---|---|---|---|---|---|
| Search • General | Search | $3,573 | 53 | 1 | $3,573 |
| Search • Cosmetic | Search | $968 | 18 | 1 | $968 |
| PMax • General | PMax | $500 | 525 | 11 | $45 |
| Search • Crowns | Search | $466 | 11 | 1 | $466 |
| Search • Emergency | Search | $297 | 2 | 0 | – |
| Search • Invisalign / Sedation | Search | $247 | 5 | 0 | – |
Wonderist's June top keywords are almost all generic, not cosmetic. A cosmetic practice is paying for "find a dentist" intent.
Green is the only cosmetic-intent term in the top four. In the raw search terms, about $4,480 of the trailing month went to non-converting, mostly off-intent queries, including $984 on the bare term "dentist."
All paid traffic routes to third-party newpatientspecial.com funnels. The page taking the most money converts the worst.
| Landing page | Cost | Clicks | Conv. | CVR |
|---|---|---|---|---|
| /nps (generic new-patient special) | $3,854 | 422 | 3 | 0.71% |
| /smilemakeover-losaltos2 (cosmetic) | $1,535 | 164 | 4 | 2.44% |
| /emergency-dentistry-page | $297 | 2 | 0 | 0.0% |
The generic new-patient page absorbs most of the spend at 0.71%, while the cosmetic page converts more than 3x better on a third of the budget. Funding and message match are backwards.
The channel that grew. Spend tripled to $3,292 and clicks reached 1,348, all through Meta Instant Forms for cosmetic offers.
| Dimension | Grade | Why |
|---|---|---|
| Google Ads lead performance | Critical | Down 79% in volume and up 305% in cost per lead year over year, broken since February, June the worst month of the year. |
| Lead source mix and intent | Needs Work | The growth is Facebook Instant Forms, a low-intent source, replacing high-intent search. Total count rises while quality of the average lead likely falls. |
| Facebook program | Unproven | Spend tripled and volume is up, but no downstream contact-to-consult evidence and no website actions tracked. |
| Google Ads efficiency and waste | Needs Work | 91% of budget in search for 3 conversions, about $4,480 on off-intent terms, generic keywords dominating. |
| Landing pages | Needs Work | Third-party funnels; the highest-spend page converts at 0.71% and the cosmetic page is underfunded. |
| Organic and social | Needs Work | Rankings down 242, Instagram audience shrinking, published-links data missing. |
Facebook is now the main lead source. Require a simple weekly report: Instant Form leads submitted, contacted within an hour, and consults booked. Track cost per booked consult, not cost per form. If the forms do not reach the chair, the 228% spend increase is buying vanity leads.
Add negatives for generic and emergency intent ("dentist office in my area," "dental care dentist," emergency, walk-in, and price-shopper terms). The June top keywords are mostly non-cosmetic; the practice is paying to be a general dentist.
Cut Search-General (mostly branded, one conversion for $3,573), fund the starved cosmetic and crowns campaigns, and scale the $45-per-lead PMax after verifying lead quality. Separate brand into its own campaign so cheap branded clicks stop flattering the generic campaigns.
Route cosmetic clicks to the cosmetic page rather than the 0.71% generic page, and test a real branded PCCD page with a working booking step against the third-party funnels.
Archive the paused, test, and duplicate (new-pending) campaigns so the account is legible and the pending rebuild launches from a clean base.